September 2010 :: Columns

New Idea for Board Terms – One Year/Three Years/Two Years

Published Tuesday Aug 31, 2010 by Healthcare Review

Are you looking for a new way to interest prospective Board members while, at the same time, giving the Board a better way to assess the “fit” of new members?
The one year/three year/two year terms used by Child Abuse Prevention of Kansas City, recently described in blueavocado.org [Board Café, May 3, 2010] may be the [...]

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“Dead”-On Business Rules: Ten Tie-Dyed and True Marketing Lessons from the Grateful Dead

Published Sunday Aug 29, 2010 by Healthcare Review

Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. As David Meerman Scott and Brian Halligan explain in their new book, the Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape.
Hoboken, NJ – When you think marketing [...]

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